Automated Investing

LUXURY

Blockchain helps Luxury Brands save billions of dollars

Counterfeiting harms not only profits but also brands' reputations - that's why some brands are now leveraging technology to protect their products, brand values ​​and customers.

Counterfeiting harms not only profits but also brands\' reputations - that\'s why some brands are now leveraging technology to protect their products, brand values ​​and customers.

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Luxury Jewellery Brands are transforming to attract more customers

It cannot be denied about negative changes that the world is going through in the past two years due to the Covid-19 pandemic and the war in Ukraine.  However, the jewelry market has a lucky.  When people can't travel, they find other ways to spend money with gifts and valuable jewelry.

It cannot be denied about negative changes that the world is going through in the past two years due to the Covid-19 pandemic and the war in Ukraine.  However, the jewelry market has a lucky.  When people can\'t travel, they find other ways to spend money with gifts and valuable jewelry.

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WHICH LUXURY BRANDS ARE ON THE METAVERSE?

Virtual luxury fashion items are bought and sold as crypto assets (NFT).  With the trend of spending real money on digital fashion, famous fashion giants are joining this new game.

Virtual luxury fashion items are bought and sold as crypto assets (NFT).  With the trend of spending real money on digital fashion, famous fashion giants are joining this new game.

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HERMÈS OPENS 3 NEW FACTORIES TO FULFIL INCREASING DEMAND FOR LUXURY BAGS

Hermès, a French luxury goods maker, has announced it will open three new factories as the company struggles to keep up with demand for luxury handbags worth £5,000 on average (about $6,794). 

Hermès, a French luxury goods maker, has announced it will open three new factories as the company struggles to keep up with demand for luxury handbags worth £5,000 on average (about $6,794). 

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WILL LUXURY BUYERS PAY MORE FOR DIGITAL PRODUCTS THAN PHYSICAL PRODUCTS?

Luxury must be exclusive while Digital makes products, information and knowledge more accessible.  Based on the above definition, Digital would seem to be just a channel or, at best, an add-on and amplification of a product or experience. However, add-ons can deliver significant value or reach entirely new groups of customers.  Tiffany's engagement ring finder app is a case in point: it allows users to try on their engagement rings using augmented reality in the app before entering a real store.  Louis Vuitton has collections of accessories that League of Legends players can purchase online and then collect in stores.  Game company Epic Games has partnered with luxury brands as Balenciaga and Louis Vuitton.

Luxury must be exclusive while Digital makes products, information and knowledge more accessible.  Based on the above definition, Digital would seem to be just a channel or, at best, an add-on and amplification of a product or experience. However, add-ons can deliver significant value or reach entirely new groups of customers.  Tiffany\'s engagement ring finder app is a case in point: it allows users to try on their engagement rings using augmented reality in the app before entering a real store.  Louis Vuitton has collections of accessories that League of Legends players can purchase online and then collect in stores.  Game company Epic Games has partnered with luxury brands as Balenciaga and Louis Vuitton.

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LUXURY BRANDS RAISE PRICES

Louis Vuitton will become one of the first luxury brands to raise prices widely this year to protect profits as costs soar.

Louis Vuitton will become one of the first luxury brands to raise prices widely this year to protect profits as costs soar.

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LUXURY NAMES INCREASE PRICE

The luxury products prices of many luxury names in the Chinese market have changes at the beginning of the year.

The luxury products prices of many luxury names in the Chinese market have changes at the beginning of the year.

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LUXURY NAMES AND THE WAR OF UPPER CLASS

With many luxury names, money isn't everything.  Customers cannot enter a Rolex or Hermès store to request to see a Hermès Daytona bag or Hermès Birkin bag and easily pay for them.

With many luxury names, money isn\'t everything.  Customers cannot enter a Rolex or Hermès store to request to see a Hermès Daytona bag or Hermès Birkin bag and easily pay for them.

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THE PANDEMIC BOOSTS GLOBAL LUXURY RESALE MARKET TO GROW BETTER

Covid-19 is the launching pad that drives the global luxury resale market to grow better. The average annual growth rate of the global luxury resale market is 12%, much faster than the average growth of the luxury fashion market is 3%.  

Covid-19 is the launching pad that drives the global luxury resale market to grow better. The average annual growth rate of the global luxury resale market is 12%, much faster than the average growth of the luxury fashion market is 3%.  

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CHINA'S LUXURY PRODUCTS BUYING POWER IS DOUBLED DESPITE THE PANDEMIC

According to a report from Alibaba shopping platform Tmall and consulting firm Bain, the Chinese luxury marketplace grew by about 48% this year to about $52.9 billion.

According to a report from Alibaba shopping platform Tmall and consulting firm Bain, the Chinese luxury marketplace grew by about 48% this year to about $52.9 billion.

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