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LUXURY MARKETPLACE / LUXURY MARKET

Blockchain helps Luxury Brands save billions of dollars

Counterfeiting harms not only profits but also brands' reputations - that's why some brands are now leveraging technology to protect their products, brand values ​​and customers.

Counterfeiting harms not only profits but also brands\' reputations - that\'s why some brands are now leveraging technology to protect their products, brand values ​​and customers.

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Luxury Jewellery Brands are transforming to attract more customers

It cannot be denied about negative changes that the world is going through in the past two years due to the Covid-19 pandemic and the war in Ukraine.  However, the jewelry market has a lucky.  When people can't travel, they find other ways to spend money with gifts and valuable jewelry.

It cannot be denied about negative changes that the world is going through in the past two years due to the Covid-19 pandemic and the war in Ukraine.  However, the jewelry market has a lucky.  When people can\'t travel, they find other ways to spend money with gifts and valuable jewelry.

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WILL LUXURY BUYERS PAY MORE FOR DIGITAL PRODUCTS THAN PHYSICAL PRODUCTS?

Luxury must be exclusive while Digital makes products, information and knowledge more accessible.  Based on the above definition, Digital would seem to be just a channel or, at best, an add-on and amplification of a product or experience. However, add-ons can deliver significant value or reach entirely new groups of customers.  Tiffany's engagement ring finder app is a case in point: it allows users to try on their engagement rings using augmented reality in the app before entering a real store.  Louis Vuitton has collections of accessories that League of Legends players can purchase online and then collect in stores.  Game company Epic Games has partnered with luxury brands as Balenciaga and Louis Vuitton.

Luxury must be exclusive while Digital makes products, information and knowledge more accessible.  Based on the above definition, Digital would seem to be just a channel or, at best, an add-on and amplification of a product or experience. However, add-ons can deliver significant value or reach entirely new groups of customers.  Tiffany\'s engagement ring finder app is a case in point: it allows users to try on their engagement rings using augmented reality in the app before entering a real store.  Louis Vuitton has collections of accessories that League of Legends players can purchase online and then collect in stores.  Game company Epic Games has partnered with luxury brands as Balenciaga and Louis Vuitton.

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THE PANDEMIC BOOSTS GLOBAL LUXURY RESALE MARKET TO GROW BETTER

Covid-19 is the launching pad that drives the global luxury resale market to grow better. The average annual growth rate of the global luxury resale market is 12%, much faster than the average growth of the luxury fashion market is 3%.  

Covid-19 is the launching pad that drives the global luxury resale market to grow better. The average annual growth rate of the global luxury resale market is 12%, much faster than the average growth of the luxury fashion market is 3%.  

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LUXURY STORES SHIFTED STRONGLY TO ASIA PACIFIC

The pandemic and the recovery of the Chinese economy have quickly moved luxury stores from the US and Europe to the Asia-Pacific.

The pandemic and the recovery of the Chinese economy have quickly moved luxury stores from the US and Europe to the Asia-Pacific.

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TOP LUXURY ONLINE MAGAZINES TO TARGET LUXURY CUSTOMERS

If you are looking for an advertising strategy of luxury brands, check out these luxury online magazines in this article.

If you are looking for an advertising strategy of luxury brands, check out these luxury online magazines in this article.

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SHANGHAI IS ONE OF THE MOST EXPENSIVE CITIES FOR LUXURY JEWELLERY

The global luxury jewellery market is experiencing an improvement with the increase in the changing lifestyles and overall sales. Asia Pacific is the worlds biggest jewellery market, with the largest contributors being India and China, who are main consumers of luxury jewellery globally having large number of manufacturing and processing industry.

The global luxury jewellery market is experiencing an improvement with the increase in the changing lifestyles and overall sales. Asia Pacific is the worlds biggest jewellery market, with the largest contributors being India and China, who are main consumers of luxury jewellery globally having large number of manufacturing and processing industry.

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ITALIAN LUXURY BRANDS EXPAND TO ASIA

Latest luxury industry news today is famous Italian luxury brands' market expansion strategies to Asia. Two of top Italian luxury brands : Missoni and Bottega Veneta have penetrated Asian market by opening its first store and first coffee shop.

Latest luxury industry news today is famous Italian luxury brands\' market expansion strategies to Asia. Two of top Italian luxury brands : Missoni and Bottega Veneta have penetrated Asian market by opening its first store and first coffee shop.

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